Smart Pricing Calculator

Complete pricing tools: Service, Product & Subscription pricing calculators - All Free!

Pricing Calculator Tools

Service Pricing Calculator

Why service pricing matters for your business

Proper service pricing is critical for business survival and growth. Without accurate pricing, you risk:

  • ⚠
    Undercharging: Working for free or losing money on every project
  • ⚠
    Client flight: Pricing too high and losing customers to competitors
  • ⚠
    Burnout: Working excessive hours to make ends meet
  • ⚠
    Cash flow crisis: Unable to cover fixed costs and business expenses
To properly price your services, follow this systematic approach:

Step 1: Calculate your business cost per hour

First, determine your hourly business cost by dividing your total fixed monthly costs (rent, utilities, insurance, equipment, etc.) by your working hours per month. This gives you your baseline cost per hour.

Step 2: Apply the pricing formula

Once you have your cost per hour, use this formula to determine your service price:

Service Price = Total Cost ÷ (1 - Taxes - Commissions - Payment Fees - Gross Margin)

Step 3: Market validation

After calculating your price, compare it with your local market rates. If your calculated price is significantly higher or lower than market standards, adjust accordingly while ensuring you still cover all costs and maintain profitability.

Fixed Costs & Capacity

Project Details

Fees & Margins (%)

Product Pricing Calculator

Why Product Pricing Analysis is Business-Critical

Not knowing your break-even point is like driving blindfolded. Businesses fail when they don't understand:

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    Sales Targets: How many units you must sell to avoid losses
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    Cash Flow Planning: When you'll have enough revenue to cover all expenses
  • ⚠
    Viability Testing: Whether your business model is financially sustainable
  • ⚠
    Investment Decisions: ROI requirements and profit projections for growth
This analysis prevents: Business failure, cash flow crises, and helps you set realistic sales goals and pricing strategies.

Monthly Fixed Costs Breakdown

Product & Variable Costs

Investment & Profit Goals

Subscription Pricing Calculator

Why Subscription Pricing Requires Special Attention

Subscription businesses live or die by their unit economics. Getting the pricing wrong causes:

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    High Churn Rates: Customers cancel when they don't see enough value for the price
  • ⚠
    Negative Unit Economics: Spending more to acquire customers than they're worth
  • ⚠
    Poor LTV:CAC Ratios: Industry standard is 3:1 or higher for sustainable growth
  • ⚠
    Cash Flow Issues: Long payback periods strain business operations
This calculator: Uses target gross margin to determine optimal pricing, then calculates all key subscription metrics including LTV, CAC ratios, and growth projections for sustainable business planning.

Step 1: Business Cost Structure & Pricing

Rent, salaries, software, utilities - costs that don't change with subscriber count
Server costs, support, processing fees per user per month
Total active paying subscribers
Target profit margin after variable costs (SaaS average: 75-85%)
Price needed to achieve target gross margin
Subscribers × Monthly Price
Monthly Revenue × 12

Step 2: Customer Acquisition Metrics

Benchmark: 5-10% of monthly revenue
Number of new paying customers acquired per month
Marketing Spend ÷ New Customers
Percentage of customers who cancel each month

What is Pricing Strategy? Complete Guide

A pricing strategy is a method used to determine the optimal price for products or services...

Types of Pricing Strategies

What is Service Pricing Strategy?
Service pricing focuses on covering all fixed costs...
What is Product Pricing Strategy?
Product pricing determines optimal product prices...
What is Subscription Pricing Strategy?
Subscription pricing focuses on optimizing Customer Lifetime Value...

How to Choose the Right Pricing Strategy

  1. Analyze your costs - Know your minimum viable price
  2. Research your market - Understand customer willingness to pay
  3. Define your positioning - Premium, value, or budget positioning
  4. Calculate key metrics - Break-even points, LTV:CAC ratios, churn rates
  5. Test and iterate - Use A/B testing to optimize prices
  6. Monitor and adjust - Regular pricing reviews and adjustments

Advanced Pricing Strategy Tips & Best Practices

Calculate Service Pricing Accurately

Always include all fixed costs, taxes, commissions, and desired profit margins...

Understand Product Break-Even Points

Regularly calculate your product pricing and break-even analysis...

Optimize Subscription Metrics

Focus on improving LTV:CAC ratios by reducing churn...